Our Story

The eyes are windows to the soul. That is why glasses are no longer just a necessity, but a statement – a medium that conveys stories, personalities, and who the person is. Inspired by the cultural diversity when our early associate lived in different countries, we place focus on designs and collections to carry the stories of authentic humans.

It is time for Indonesia to have its own revolutionary fashion eyewear brand.



Our vision is to create handcrafted eyewear in which cutting-edge design meets precision - to empower individuals and give them the confidence to tell their stories proudly.

We create for those with strong perspectives and unshakable visions, or even those on a journey to get there. Therefore, the 'project' in project: soul serves as a double entendre; let our projects help you project your soul. One soul at a time, to make a change in the country.



Fashion First

We study all trends and designs religiously to design the best collection that reflect the exquisiteness of our clientele and their stories. The result: timeless yet innovative designs with immaculate fits.

Each pair is designed by our team from all over the World – Jakarta, New York, Tokyo, and Seoul.


Premium at a Fair Price

We insist on producing great quality products at the lowest price possible to democratize our eyewear, by eliminating all the middlemen and distributors that traditional optical retailers have. In other words, we design, manufacture, market, and ship all our eyewear in-house.

By eliminating unnecessary costs, we focus on quality, that is why our frames are handcrafted with premium materials, all utilizing innovative technology.


Seamless Customer Experience

We want to leave a lasting impression on our customers, so buying glasses is a pleasing and enjoyable experience. We always think through the eyes of our customers.

For example, our omnichannel experience lets customers buy anywhere and anytime with ease, thanks to services like our Virtual Try-on and Home Try-on. At our stores, customers can expect excellent customer service with beautiful, unique store concept as well.


Contact Us

Jl Tanjung Duren Raya 71, Jakarta Barat
Jakarta, DKI Jakarta 11470

Phone (WA only): 081218440102